SEO

Known as “Search Engine Optimisation”, the optimisation of content in order to boost a web pages position on major search engines such as Google and Bing.

I’ve  deployed a lot of technical SEO changes over the years, not in the traditional sense of content writing / keyword research and link building, but in the approach to server load times, image optimisation, HTTP(S) request reduction.

Google recommends that all sites load within 2 seconds, Amazon even stated that an extra 1 second could cost them $1.6 billions in sales, now if your site is loading within 3 seconds trying to reduce it by 1 second is quite a percentage reduction.

I’ve managed to optimise this site from a previous 1.9 second load time, to 364ms ( http://tools.pingdom.com/fpt/#!/ejZEjt/www.rosswildman.co.uk), as well as reducing the total round trips required for loading content by 50%.